Raw analytics inside X tell you almost nothing useful. Impressions are vanity. Likes tell you what people liked, not why or when or what to do next. A real analytics tool answers one question: what should I do differently to grow faster?Here are the best Twitter analytics tools in 2026, by what they're actually good at.
Before choosing a tool, know what problem you're solving:
A tool that answers all four is worth paying for. Most answer one.
GrowthX goes further than any other tool on this list because it doesn't just show you past data — it uses that data to improve what you create next. The core engine scans your last 60 days of tweets, computes your personal engagement averages by format and topic, and applies those numbers to every new draft. Each AI-generated tweet comes with a predicted engagement range (likes, retweets, views) calibrated to your account specifically. Not a generic benchmark. Your data.
The combination of analytics + AI writer + competitor intel in one dashboard is what separates GrowthX from standalone analytics tools.
Pricing: Starter $15/mo · Pro $29/mo · Max $49/mo — see all features →
X's built-in analytics (available to all users at analytics.twitter.com) give you impressions, engagements, profile visits, and follower count over time. It's free and it's always up to date.
The limitation: it's backwards-looking and surface-level. You can see that a tweet got 10K impressions, but not why, or what to do differently next time. There's no competitor data, no posting-time recommendations, and no AI layer to help you act on what you find. Use it as a free baseline. Don't expect it to drive growth decisions.
Pricing: free with any X account.
Typefully's analytics layer is focused on tweet and thread performance: which posts drove the most engagement, link clicks, and follower conversions. If threads are a core part of your strategy, Typefully gives you clean, readable breakdowns on a per-post level.
It doesn't track competitor accounts, doesn't show follower gains/losses over time with the granularity of GrowthX, and doesn't offer AI engagement predictions. But the writing and analytics experience is tightly integrated — you write, schedule, and review performance all in one place.
Pricing: free plan available. Pro from $12.50/month billed yearly. (Source: EchoPost comparison)
Best for: thread-heavy creators who want post-level performance data alongside their writing workflow.
Hootsuite's analytics are detailed and built for teams: cross-platform reporting, custom dashboards, competitive benchmarking, and export to PDF/CSV. If you manage social accounts for a company with multiple stakeholders, Hootsuite checks the right boxes.
For individual creators, it's overkill and expensive. Starting at $99/month, the cost-to-value ratio doesn't make sense unless you have a team using it.
Pricing: from $99/month. Best for: agencies and enterprise teams managing multiple brand accounts.
X Premium ($8/month) unlocks a few additional analytics layers inside TweetDeck and the native X dashboard: more detailed impression breakdowns, extended history, and column-based monitoring of keywords, lists, and accounts in real time.
If you're already paying for Premium for the verification boost and the longer post character limit, the added analytics visibility is a useful bonus. It won't replace a dedicated analytics tool, but it adds context to your native data.
Pricing: included with X Premium ($8/month).
| Tool | Follower tracking | Competitor intel | AI content help | Engagement prediction | Price |
|---|---|---|---|---|---|
| GrowthX | ✅ Daily | ✅ Full | ✅ Claude Opus 4.7 | ✅ Your own data | From $15/mo |
| X Native | ⚠️ Basic | ❌ No | ❌ No | ❌ No | Free |
| Typefully | ⚠️ Post-level | ❌ No | ⚠️ Basic | ❌ No | From $12.50/mo |
| Hootsuite | ✅ Yes | ✅ Yes | ⚠️ Limited | ❌ No | From $99/mo |
| X Premium | ⚠️ Basic | ❌ No | ❌ No | ❌ No | $8/mo |
You want to grow faster and understand what's working for your specific account: GrowthX. It's the only tool that combines daily follower analytics, competitor intel, and AI drafts trained on your own engagement history. Everything is personalized to your account, not a generic benchmark.
You're starting out and want free baseline data:X native analytics. It's good enough to spot your best-performing posts while you're still finding your voice.
You write a lot of threads and want post-level insights: Typefully's analytics work well for that specific use case.
You manage social for a company: Hootsuite, or a similar enterprise tool your company is likely already paying for.
For creators who take X growth seriously, the data you need — what to post, when to post it, who's following, and what your competitors are doing — is all in one place on GrowthX.
Daily follower tracking, competitor intel, best posting moments, and engagement predictions calibrated on your own 60-day history — from $15/month, cancel anytime.
Try GrowthX →